Have we tired of artifices? Well, it seems so, because more and more women We prefer to show ourselves as we are. El cool natural is our best cover letter.
No more hiding the (supposed) imperfections to always be perfect. Now We put comfort and health first. Priorities have changed… and I love it!
I bet on spontaneity in every way.
And you?
5 clues that indicate that the cool natural is what makes us feel better
This is not a one day thing. For years we have been seeing here and there women who claim the naturalness in different ways.
I suggest that you closely follow these trends, because the movement for el cool nature does not stop growing.
1. Your skin is what it is
Why hide freckles or scars? What have moles or spots on our skin done to us? bury them with layers and layers of makeup?
The truth is that normal skins are not like the ones we see in the photos: smooth, shiny, perfect.
Acne exists! And the pimples. Why feel obliged to have perfect skin? The truth is that Every day we care less. And that's why it's killing el skinimalism as a trend in skin care.
I could not leave this example: Winnie Harlow showing off her skin with vitiligo is an inspiration. A lesson from how to brand what once would be seen as imperfection.
2. Gray hair? precious
The trend was already there, but with confinement it skyrocketed, simply because many women stopped dyeing their hair... and they saw that the result was not bad at all!
So why not continue?
Y It doesn't matter if you have long or short hair. they look good either way.
If the hair is strong and healthy, gray or even white can be great colors. Yes, pamper him. First of all, change your usual shampoo for a violet shampoo, which It will prevent oxidation and the hair from tending to yellow.
3. Natural body
There is nothing to be ashamed of. And that's why many celebrities have started show themselves as they are in real life, outside the catwalks and photocalls.
And so, we have begun to see bellies in bikinis, buttocks with their point of cellulite, or bellies with stretch marks (what else can you expect, after giving birth!).
There is no need to hide what is normal.
In order for us to become aware, a multitude of profiles showing before and after (which usually means, with tweaks or without tweaks).
Do you remember Inma Cuesta's anger when they left her unrecognizable after "reducing a few kilos" with Photoshop?
4. Hairs to the sea
Look at this image because it is what is coming: it is a recent Adidas campaign.
Does it catch your attention?
Well, if it catches your attention, do a test: look at it in a few months and surely It will seem completely normal to you. Because it is.
The message is clear, we women claim that hair exists and we want normalize the images in which we appear without waxing. Doing so is an option, and not a social imposition.
Brands know this and that is why they join the trend.
To this "claim" of the hair many have contributed celebrities. Madonna was (of course!) a pioneer, showing off her bushy armpits as early as 2014.
And since then there have been many more. Julia Roberts, Gigi Hadid, Rihanna…
In Spain, Amaia, the OT winner in 2017, made numerous perched with the natural legs and armpits, well aware that her claim resonated with women tired of complying with aesthetic standards.
5. Pretty with and without love handles
The days of imposed thinness are numbered. Gone are the days of hide the extra pounds behind loose shirts and waistless dresses.
It is obvious that I am not referring to anything that puts health at risk, but to the "supposed" obligation to have a body of a certain size.
The fundamental thing is that each one feels comfortable with her body, including a little overweight. Luckily it is no longer striking to see models on the catwalk curvy.
And what strikes you the most about this tendency to formal and casual looks natural? Tell me what matters most to you and what you are not willing to give up to remain natural.